www.TheAhmedabad.com

• Our potential customer:
  
  • Is interested in hobbies, crafts & looking to pursue his interest.
    
  • Is interested in custom made services/product
    
  • Is interested in literature, story telling/personal development workshops.
    
  • Is interested to support go green initiative and would like to consume products service associated with it.
    
• What is their problem that we plan to solve?
  

We as a customer always need:

1. To get the quality products/services.
   
2. To get the best deal, best value for our money.
   
3. Someone to listen to us & offer us custom made solution.
   
4. To use eco friendly products but could not find!
   
5. To spend time doing things we like & pursue hobbies but could not find where the service related to available?
   
6. To know about places we like in near by area but no real information available.
   
7. To get solution faster without trial and error.
   
8. Not like to waste time in visiting conventional markets and are looking for a better option.
   

   
    

• How big is the overall problem?
  

If we solve all above problems only for India even then we will be one of the largest companies in the world looking at economical growth in 5 years only.

But the fact is we can not execute idea at this scale at that much pace.

• How I am planning to solve the problem?
  

  We will use conventional medium & the most able medium internet to solve the above problems faster and efficiently.
  

We will use divide & rule principle initially.

• I am from Ahmedabad and know needs of the people here very well and familiar with the problems we face with current market system.
  
• Will start with Ahmedabad only, Instead of common approach in ecommerce portal to offer services to whole geography which they think of and then fail to deliver the experience they promised/visualized.
  
• Dividing the customer into small groups and identify there needs and after detailed research find the best solution and offer it to them by educating about it.
  
• Take for example I have identified the group" Amateur photographers"
  
• Identified there needs and found that perfect solution for their requirement is not available in so called big brands shops /specialized goods stores etc, of-course solution is available but the research it takes is cumbersome and time consuming too.
  
• Our job is to do all the cumbersome processes by over selves and offer a perfect solution for all their needs at single place for customer & save their labor and time.
  

1. Will keep an offline front/a real world address (tactically located) to efficiently communicate
   
   1. We exist.
      
   2. We are here to help you (customer) out.
      
   3. Where we will be offering everything what we offer online.
      
   4. We can be shouted upon if we make mistake( it's a requirement you believe it or not)
      
   5. We can be referenced.
      
2. The ingredients we will be mixing for the good experience are
   
   1. exclusive products/services
      
      
   2. reliability
      
   3. affordability
      
   4. speed
      
   5. Personal care (assistance during sale process and even after sales too).
      
3. Will use of audio-visual and written mediums to create content, put it on social networks/utube etc & support it with offline/online exhibitions.
   
4. Quality of the content is important because good quality content is always
   
   1. 
      appreciated,
      
   2. Talked /creates buzz
      
   3. Can be sold for education/entertainment too.
      
5. By all these activity we can also create a
   
   1. need for product/service
      
   2. revoke-revive the need for particular category of products/services
      
   3. Than offering it on
      our platform which might not be available anywhere else in the market or may not be easily available anywhere else.
      
6. We will focus and offer best solution in categories such as
   
   1. customized gifting
      
   2. hobby ideas science projects kits/workshops (for armatures and kids)
      
   3. Energy conservation.
      
   4. Festival related shopping.
      

• Benefit to the customer are
  

  Customer
  

1. Gets Exclusive products & services very easily
   
2. Need not worry about
   
   1. Quality
      
   2. Where to go?
      
   3. When to go?
      
   4. Whom to ask?
      
3. Can enjoy chaos of the real market without worrying of quality and value for money as they can go there for experience because
   

   "After putting the order to us online/offline they are not going for need based shopping."
   

   
    

4. Will save their time which they can use for things they like to.
   

• I need to get funds of 2 million rupees for the executing complete idea with theahmedabad.com. It will be utilized for brand building activity and development of few services and some products.
  
  • We will expand geographically with the experience and learning we have got from Ahmedabad after 1.5 years of operation. At that stage we already have proven our capability so funds can be raised on our own with help of debt or from Venture
    capitalists. My profile is available at http://whoishemantdave.blogspot.com.