How to beat Google?

Google is recognized as the biggest brand or going to be biggest company in the world.

The business model is simple & revenue model is little hard to understand.

Why Google?

We keep looking for

• Where is the Best deal available?
  
• What is the happening around us?
  
• Information we can use.
  
• Entertainment or escapism.
  

  
  

  
  

  • What Google find
    
    • Identified information available on internet is large at that point of time.
      
  • We were facing problems finding the things were looking for
    
  • So Google came in and helped us in our search!
    
  • No one imagined how will they make their bread & butter (no one imagined they will be billion $ co.)
    
  • Google mixed relevant ads with search tool and started getting revenue.
    
  • By the time everyone realized the potential of search business Google has build enough strength in domain that no one ever came close to challenge them.
    
  • Everyone in the computer business tried to replicate the model but
    
  • Google remained the leader by constant innovations, adding new services and maintained leadership.
    

We can still believe that Google will be No.1 in search, will remain so till it exist.

What is the problem we have now?

We are still looking for

• Where is the Best deal available?
  
• What is the happening around us?
  
• Information we can use.
  
• Entertainment or escapism.
  

All same things we have not changed since hundreds of years.

• Information available on internet is huge and even search is not the right answer to every query and we have to use manual filter from our brain.
  

So what can we do? To solve the problem search could not solve

• Divide the geographical area into small groups (the way nation's functions we have states-districts-towns-villages etc.)
  
• Identify the different groups with similar needs.
  
  • Educate groups about how to find a right solution
    
  • How we have done it?
    
  • Offer our solution
    
    • Products
      
    • Services
      
    • Even content
      

    This is relevant to the groups we have identified.
    

    I believe we can beat Google at local level first so,
    

    The execution starts with www.theahmedabad.com